You will typically pay 10% of your earnings as agency commission. If you find an agency charging considerably more than this, you should ask why. Talent management agencies generally have two types of agents: signers, who specialize in bringing in clients, and servicers, who do most of the day-to-day servicing. Therefore, don’t be surprised if you spend most of your time working with a different person from the one who initially signed you up. Of course, with smaller agencies, you may well find that signers also act as servicers. In this post, we examine a series of talent agencies that include eSports stars in their roster. In fact, many of these agencies specialize in eSports. You will also find that many of the larger, more general talent agencies also include eSports clients.
Talent Management Agencies for eSports:
Viral Nation helps influencers develop their business while they focus on creating the best possible content. They negotiate contracts, seek out new brand opportunities, produce merch, and expand their influencers’ reach off-line through traditional media opportunities such as speaking engagements, event appearances, content licensing, casting calls, and new media opportunities. They consult with their roster of Influencers daily to strategize and execute their visions. They connect influencers with the best possible endorsement deals and provide them with unique business opportunities globally. At the heart of UTA is a culture of entrepreneurship. Their reach and service to their clients are driven by some of the world’s most seasoned, talented agents, as well as executives with deep expertise in a broad range of disciplines. The work of shaping talent, building careers, and telling stories animates them. They help their clients move, entertain, inform, and inspire the world. UTA operates out of London, Los Angeles, Nashville, and New York. Evolved is a licensed agency with talented and diligent agents with years of industry experience under their belts. They fight daily for player rights and fair agreements within eSports. They have strong relationships with every significant eSports organization worldwide, ensuring that their free-agent players can benefit from multiple competing offers every time. The agency includes a team of lawyers reviewing every agreement, supportive talent managers, and brand development resources in-house. They believe their players are equipped for success. They represent a wide range of industry-leading talent and can source such talent from their books or from elsewhere. They also work with other agencies and freelance individuals. Services that Code Red offers its talent include finding additional work, negotiating contracts, fees and riders, taking care of payments, arranging travel and other administration, and representing their talent for commercial deals such as product development and endorsements. The agency has worked with brands in the eSports industry, such as FIFA and UFC. Neoreach has recently helped FIFA (a huge company in the eSports world) create an international campaign to drive awareness and interest about Doha as a fantastic venue for the 2022 World Cup. This campaign made fans excited about watch the upcoming competition. This is a significant feat, since Doha has never hosted a World Cup before nor does it have a major soccer fanbase. The agency sources, negotiates, and manages the most lucrative deals of their influencers’ careers. They also seek out brand opportunities, produce merch, and expand their influencers’ reach through unique media opportunities such as event appearances, digital series development, and collaborations across social media platforms with other influencers. eSports Talent Management finds sponsors that align with their gamers’ specific interests and expectations and works to negotiate the most lucrative deals of their careers. They market and develop individual brands. Although the head office is in Vancouver, with offices across British Columbia, Level Up represents clients worldwide. The company recognizes that players and content creators have different interests and needs than traditional sports players. The high-performance agents at the agency level the playing field and protect their clients from the lawyers and business professionals representing the corporations and team owners. Prodigy supports their players’ careers, businesses, and brand opportunities on a global scale. Thanks to a deep knowledge of eSports and clients with a combined reach of more than 50 million followers, leading brands look to Prodigy Agency to provide leadership in understanding the eSports market. Prodigy Agency delivers success through consultative competitive growth, marketing, sales, compelling brand strategies, and innovative solutions. They help creators navigate the gaming ecosystem and gain a full appreciation of their value. They recognize that these creators inspire millions of fans all around the world. Rumble Gaming helps these gamers capitalize on opportunities with brands across the globe. They include an in-house legal team to negotiate and protect their clients’ interests. Their network of talent occupies every major international market. The agency helps players find sponsorship and campaign opportunities with brands. AFK Creators also share their expertise and guide players on the steps to take in their eSports careers. They find the right fit for eSports players looking for teams ensuring that any deal struck is the right one. Their team brings extensive experience in representing eSports talent, including content creators, eSports athletes, coaches, and personalities. Comprised of former pro eSports athletes, team managers, and traditional sports agents, they are equipped to handle their clients’ needs. They have retained the Firestarter Agency to assist with public relations efforts and the accounting firm of Kronzek, Fisher, and Lopez to provide financial planning for all their clients at no additional cost. Click offers management services to the world’s largest gaming and technology influencers, alongside tailor-made offerings for eSports professionals. Their mission is to develop the careers of their talent both on and off digital platforms to build their brands and expand their influence. They have an in-house creative studio and production team working to produce original, relevant gaming entertainment – both in collaboration with brands and as standalone pieces with their talent. Click connects premium gaming influencers with relevant partners to create unique, effective marketing campaigns. When working with creators, they take a holistic approach. Not only will they take care of your business strategy, investments, billing, and all your other operational needs, but they will also help you to create a long-term plan so that you can grow your brand and diversify your income streams all while keeping your health and well-being in check. Whether you need help putting together a team or league or simply with marketing, they offer a range of services. Included in their services are team coaching, sponsorships, industry recruitment, and management. Past clients have praised them for their extensive knowledge of eSports and marketing as well as their professionalism. Included in their long list of services is influencer and talent management. They help their roster of talents in every aspect without restricting their freedom when it comes to content production. Currently, they manage more than 16 exclusive talents. They’ve partnered with a number of leading gaming as well as non-gaming brands that include names like Facebook, Tencent, and Google Play. From sourcing sponsorships to creating merch, they offer various services. Plus, unlike other agencies, they don’t charge a monthly or yearly retainer. Instead, they work only for commission, meaning that they only make money when their talents do. Everyone who joins LetsTok is verified, with over 10,000 registered creators from all over the world. This agency has an easy-to-use platform, which comes at no cost and no monthly fees. Gain a free and easy way to run performance-driven eSports campaigns from idea through execution.
