Many celebrities and offline superstars have worked with a talent agency for years. It should be no surprise that the online superstars now also look to talent agencies to help them work towards their goals. Also, while many influencers begin their online careers by tasting success on one social platform, they often expand their audience to new horizons over time. An influencer talent agency can help facilitate a broadening of the influencers’ support base.
Influencer Talent Agency Types
Influencer talent agencies tend to be one of three types. Some are existing talent agencies that have widened their appeal to cater to social influencers. Others begin as influencer marketing agencies, and now also provide for the needs of influencers as well as brands. And with the industry maturing, there are also specialist influencer marketing talent agencies focusing on supporting and managing brand collaborations on behalf of influencers around the world.
Leading Influencer Talent Agencies:
If you believe you are a creator, you begin the process by contacting Neoreach and filling in their application form. As part of that, you indicate your leading platforms, selecting from Facebook, Instagram, Snapchat, Twitter, YouTube, TikTok, Twitch, a blog/website, or a podcast. A member of Neoreach’s team will then reach out to you, introducing the agency and planning for your next steps. In time they will send you an email when they match you to a campaign. This includes an offer and instructions on how to move forward. Payment depends on various factors, including the social media platform, your follower size, your engagement rate, your audience demographic, and the advertiser’s requests. Their agency has collaborated with hundreds of clients that include Fortune 100 brands and DTC companies. Not only do they work with various sized businesses, but they also serve multiple industries and verticals that include beauty, health and fitness, music, fashion, gaming, and food. In addition to lifestyle brands, they’ve also worked with brands in finance, pharma, and tech that include well-known names like Envato and BenQ. Ubiquitous works by utilizing proven methodologies and real-time data to create more effective marketing campaigns. Additionally, Ubiquitous houses more than 4,000 creators who have a combined following of 4 billion followers to efficiently spread brand awareness. You do not have to worry about building a marketing strategy either since Ubiquitous has a team that focuses on developing strategies and collaborating with influencers for you. Their relationships with a vast collection of companies and brands allow them to secure the services of ideal influencers for every and any social campaign while staying at the forefront of new media content development and activation. Their services include:
Celebrity talent representation Executing digital marketing campaigns Providing talent for personal appearances, live events, and music tours
They work on a personal basis to represent talent for social media partnerships, personal appearances, TV negotiations, and more. CEG’s priority is guiding their talent to grow their brands and develop their platforms into careers. The company manages schedules, handles all inbound inquiries, and understands the space to maximize exposure. They implement strategies to produce engaging content that will, in turn, create follower growth and increase brand recognition. Their work extends beyond high-profile celebrities. They manage and work with some of the best social media influencers, making them ideal to pair your brand with the right online influencer. Champions Celebrity Talent Agency is a celebrity talent management agency with a difference. For over 30 years, they have worked with top celebrity talent and created powerful partnerships with some of the UK’s biggest brands. As a result, they have established themselves among the UK talent management agency elite. Colossal Influence is led by an influencer with a background in business and finance. The agency handpicks its creators. They were fans of these influencers before working with them. Colossal Influence not only understands their influencers’ content in-depth, but also where they flourish and their key demographics. Colossal Influence has decided to take on a much smaller influencer roster on an exclusive basis for close personal management. They have worked with over 200 brands and over 50 creators since officially forming in 2016. INF exclusively manages a roster of top online personalities in the beauty, fashion, lifestyle, home, parenting, wellness, and travel spaces. They also work closely with brands and agencies to cast and manage talent for global Influencer programs. The Ministry of Talent specializes in connecting brands with the perfect influencers to share their story, showcase their offering in unforgettable ways, and to ensure they’re the most talked about and desired. The agency represents some of Australia’s leading digital influencers and creative talent. These are the people that drive trends, create conversations, and lead the way in creative innovation. From bloggers, designers, illustrators, and fitness professionals, to nutritionists, interior design experts, inspirational speakers, social media celebrities and mini influencers, The Ministry of Talent hand selects the very best talent with targeted reach, engagement and creative flair. The talent management agency’s sole mission is to help black and brown creators become self-employed while doing what they love. They help you build your personal brand and pitch you to companies for paid collaborations. They offer two ways that influencers can work with them:
Representation – Like a traditional talent agency, they pitch you for new opportunities while negotiating your incoming deals. They also provide support as you continue building your brand. Management – Everyone starts with representation; however, as your brand and influence continue to grow, it may be time for Shade’s digital management team to step in to help you level up.
Clients of Shine have access to both their internal network of exclusive talent and their external network of global talent. Their network is strong, consisting of celebrities, athletes, and social talent. They believe their reputation allows talent to trust them, providing clients with inside information and more competitive programming. The agency procures and produces partnerships for its talent with the best, most respected, and most relevant brands in their category. Their partners span industries, including technology, fashion, beauty, fitness, food, and anything else that will complement their talents’ personal brands and bring value to their audiences. They work closely with brands and influencers to cultivate and implement innovative marketing strategies. TwentyTwo exclusively manages handpicked leading influencers to help deliver the perfect marketing campaign for their leading brands. They network with brands on their influencers’ behalf and create campaigns that work with the influencers’ niche and follower base. They have been a talent agency for more than 40 years. They have earned a reputation and garnered access to all the major players in the industry. With a new approach, they work with their clients across all their departments to maximize their brands, exposure, and income from all possible sources. Obviously, A3 Artists Agency pre-dates influencer marketing. They represent talent from all sectors. However, they recognize that their industry is in a period of transition. Traditional fades and digital take over. Celebrity gives way to influencer. And engagement is everything. They work with top brands to reach millions of consumers through digital, linear, and nonlinear distribution channels. Utilizing the breadth of the A3 network, many of their digital clients cross over into film, TV, commercials, literature, books, branding, and licensing. Entrepreneurship is at the heart of UTA’s culture. They have some of the most experienced agents and a team of execs that have extensive skills in areas like data analysis, PR, crisis communications, and trend forecasting. It’s their passion for entertainment, the arts, and business that brings them together to help shape talent and develop their careers. They represent some of the most creative and successful digital influencers. In 2019, they also acquired Digital Brand Architects, one of the leaders in influencer marketing and management, that represents talent in areas like fashion, beauty, food, and fitness. They represent thousands of influencers and their talent roster includes online stars that have made a name for themselves in areas like wellness, parenting, beauty, fashion, music, gaming, and lifestyle. They also work with a number of platforms including Instagram, Facebook, YouTube, TikTok, Snapchat, and Weibo (a Chinese microblogging website that’s similar to Facebook and Twitter). Some of the brands that they’ve worked with include Louis Vuitton, Coca-Cola, and Skechers. They’ve also recently started a new content house, Our Boring Life (OBL), in New York. This is part of their goal to empower Asian content creators to achieve stardom in the West and to bridge the West and the East. They also have plans to launch a female gaming content house in Los Angeles. Creators who are interested in joining their agency can complete a form on their website. One of their agents will then contact them after they’ve reviewed their application. All influencers get hand-selected and managed exclusively by them. To be featured in their roster, influencers need to demonstrate impressive engagement rates. Interested influencers can send them an email via the direct contact form on their website. No submissions to join their campaign roster will be accepted on a non-exclusive basis. In addition to managing talent, they can also help to create inclusive campaign strategies for brands, helping them to become truly inclusive and diverse. Doing so, they also open up more opportunities for influencers who are representative of our diverse society.
