In reality, Twitch is still too niche to have any specialist influencer marketing agencies. But there are a few influencer marketing agencies which extend their services to include Twitch. Similarly, there are a few expert electronic gaming agencies that offer access to Twitch influencers.
Top Twitch Influencer Marketing Agencies:
They recognize the impact that Twitch, as the world’s leading live-streaming platform for gamers, has had on the gaming industry. Twitch streamers can promote brands in their streams with giveaways, shout-outs, Let’s Play, and product unboxings. NeoReach applies data-backed strategies, influencer sourcing, and performance reporting methods to top-tier brand campaigns. They launch strategies derived from data, including competitor audits, audience demographics matching, and platform-specific insights. Thanks to this activity, they can match gaming brands with the perfect influencers for their campaigns. Once NeoReach has selected the perfect Twitch influencer streamers, their team manages the entire process, including introduction, contract negotiation, deployment, shipping, and payments. They then analyze influencer performance, social channels, types of content, and the audiences who performed the best. As a full-service digital agency, Moburst offers a full suite of services. This includes creative and content, marketing strategies, media buying, organic awareness, and product and development. Its influencer marketing strategy involves building briefs for influencers as well as using and repurposing content to create multiple digital assets. Moreover, Moburst leverages an army of creators from all over the world to develop authentic user-generated content. Its creator network isn’t only social media savvy; each creator also has a pulse for content that works. Moreover, the content they produce is specific to their respective social media platforms. Moburst’s clientele ranges from startups to Fortune 500 companies, including Barnes and Noble, Google, Uber, and Discovery. Having worked with over 600 products, Moburst’s team demonstrates experience in digital and mobile marketing. This year, Business of Apps named the agency a Top Influencer and Top App Marketing Company. Aside from influencer marketing, the agency is also experienced in content marketing and management. It prides itself on its tools and expertise, which can accurately calculate a campaign’s return on investment. Moreover, the company will help you outline and implement your Twitch marketing campaign so that your influencers can get a clear picture of the story that you want to tell. The Influencer Marketing Factory’s process begins by matching you to a Twitch influencer with a similar target audience. It then takes care of the legal agreement that commits you and your influencer to your campaign. Your Twitch influencer then creates viral videos to boost your brand awareness, while the agency tracks and provides extensive reporting on your marketing effort. Their process is fully digital, so all collaborations are done smoothly. The agency does not charge a fixed fee for their services; they collect a percentage from the fees set by the talents. The company uses its proprietary artificial intelligence tools in its influencer strategy to boost brand awareness for customers and drive results. If you prefer a hands-free approach, their fully managed influencer partnerships are what you need. After they’ve matched you with the ideal influencer or popular streamer, they can take care of all the management aspects, like contracts, while still keeping you in the loop. Viral Nation provides influencer services across the full range of social networks, including Twitch, for those interested in influencer marketing to the gaming community. Viral Nation’s massive talent database includes over 20 million accounts. Brands will be able to find influencers relating to any type of gaming audience, – not just the ubiquitous Fortnite streamer. Viral Nation has a fresh, young team. Their founders, Mathew Micheli and Joe Gagliese, were named to the Top 30 Under 30 of 2016. The agency showcases a campaign it ran in partnership with Tencent Games for the world-renowned battle-royale mobile game, PUBG (Player Unknown’s Battlegrounds) MOBILE. Tencent Games is Chinese, and their Marketing Director found Viral Nations’s efforts to connect their product with the gamers of America invaluable. The campaign had three objectives – to drive awareness, game installs, and social platform growth. They find that influencer marketing can be particularly helpful for marketing events. Brands can collaborate with influencers both before and after an event, adding elements of social proof. Becore recognizes the potential for experiential marketing tied to eSports events. 71% of the eSports industry valuation ($500 million) is connected to advertising and sponsorship. They can see how eSports can provide access to young digitally-oriented gamers. Twitch is the primary way that the followers of eSports can look at their heroes in action. Becore matches brands with suitable Twitch livestream gamers. While they would typically only use Twitch as part of an experiential campaign, they recognize that Twitch can help a brand connect with thousands of interested gamers. Upfluence understands the importance of Twitch to gamers and those who follow gaming. They recognize that if gamers are your target market, then you can reach millions through Twitch influencers. Indeed they understand that Twitch’s gaming audience of 670 million provides a greater potential audience than HBO, Netflix, ESPN, and Hulu combined. Upfluence provides software to its clients that makes identifying relevant Twitch influencers extremely easy for brands. It has advanced search criteria, allowing you to quickly find the particular gamers that your target market most admire. Upfluence can provide you with a wealth of metrics to better fine-tune your influencer selection, and then determine the success of your campaigns. If you target the types of people who love to watch top gamers play Fortnite battles on Twitch, you can easily work with Upfluence to ensure that you don’t end up working with influencers who spend their nights playing League of Legends or Counter-Strike: Global Offensive. Likewise, if you sell to a more junior market, Upfluence can help you find family-friendly gamers on Twitch. You can even use Upfluence’s integrated mailing tool to contact your preferred influencers. And once you have reached an agreement with your preferred influencers you can manage partnerships, track results, and even pay your influencers from within Upfluence. Cloutboost provides an additional income source for favorite Twitch streamers, where they can partner with top gaming brands (and other companies who have gamers as their target market). Cloutboost provides game developers access to Twitch livestreamers at various stages of a games’ life, from its initial launch onwards. They find that advertisers are moving away from interruption advertising to interactive marketing. They believe Twitch livestreamers can help spread the message about a game, without looking like formal ads. It can help a brand craft a campaign and work with influencers on YouTube, Facebook, Twitter, Reddit, Instagram, and of course Twitch. Ader tries to pair brands trying to reach a mass gaming audience with high-profile streamers, teams, and pro gamers. They work with more than 2,000 gaming influencers across their networks, who stream games live before 500 million unique viewers each month. Flood provides sponsorship opportunities, relationship management and personal branding support for gaming influencers. They provide talent acquisition and management program support for brands, along with program design, execution, and analytics. They work with a variety of influencer on Twitch, YouTube, and Twitter. Some of the influencers on their books enjoy more than a million Twitch followers. Flood recognizes that Twitch influencers can help promote more than just games. They work with companies who sell products that typical gamers would like. Their clients include Anheuser-Busch (beer), Mophie (wireless mobile phone chargers), Soylent (soy products), and Band (online forums and groups).
graphic & web design sponsorship management marketing strategy audiovisual production legal assessment eSports consultancy specialized communication, and talent and influencer marketing
Foreseen has funded eSports clubs and they include former professional gamers in their team. Foreseen helps brands connect with eSports players and their followers. Working with gamers on their Twitch livestreams is a significant part of their strategies. The obvious advantage of Twitch livestreaming is that the viewers consume content in real time. Foreseen believes this provides immense possibilities for brands. They recognize that the critical audience is millennials – men and women from 14 to 35. In Spain alone, eGamers generate a total audience of 7.2 million, and it is not entirely male-dominated. 35% of their audience is young women. Foreseen offers the following services to influencers:
assistance with creativity and media acquisition of sponsorships help to strengthen their visibility assistance with content production marketing action access to editing software a management application a chance to make synergies
Influencer marketing is one of the services they provide, and Twitch livestreaming is one of the channels they cater for. Gameset makes a point of choosing, recruiting and maintaining the cooperation of the most appropriate influencers for a brand. They try to match influencers who have followers that match a brand’s target market. They restrict their social media efforts to the channels where they believe gamers spend most of their time – Facebook, YouTube, and of course, Twitch. They perform the full range of marketing activities but focus exclusively on gaming and eSports. This includes organizing both online and offline tournaments, running events for more than 160,000 people and delivering events in eight European countries. They believe they are experts in marketing to online gamers. Their mission is to help brands to curate their message to the right people in the right way and know what to measure to ensure they get the best ROI. They list their main services as:
Creating and distributing targeted advertisements Copywriting for the difficult-to-reach gaming demographic Providing agency experience – for instance, they know where each gaming influencer is actively followed geographically and can advise who are the best influencers to meet a particular brand’s needs ·Social media – both company sites and influencers over a range of networks, including Twitch Creating eye-catching content, including 2D and 3D, rendered videos Researching influencers – they work with over 100 YouTube and Twitch influencers of many different types (ranging from 40 million to 250,000 followers) Organizing electronic events and tournaments
As they observe in one of their blog posts, “63% of all US households include at least one frequent gamer – and 41% of all gamers are women… And Twitch covers all of those bases, with personalities and programming that appear to a much broader audience than most would suspect”. They also observe that “Twitch claims to reach “half of millennial males in America.” It works with influencers and brands in the niches of sports, lifestyle, gaming, fashion, beauty, food, entertainment, technology, and more. They work with gaming influencers with a combined reach of 150 million fans. They say that their “gaming influencers range from eSport stars to Twitch heroes.” Of course, the two often overlap, with many of Twitch’s superstars having already made their name in eSports. Socially Powerful makes a point of matching a brand with the best influencers to meet the specific goals of a campaign. They promise to identify new influencers when necessary for a brand or campaign. The company was set up by a YouTuber, who clearly sees the advantages of working with influencers on a video platform. Adding Twitch to the mix was a natural addition. They claim to manage some of the top gaming influencers exclusively. They make a point of ensuring that the agency is represented at events, such as TwitchCon. They have a strong focus on gaming, so it should not be surprising that they offer Twitch influencer marketing services. The company began solely as an influencer marketing agency but has widened to add services in creative strategy, content production, social strategy, data and insights, and paid media. However, they still consider influencer marketing the heart of their business, and they keep their passion for it. One example of Kairos Media utilizing multiple channels was a campaign they ran for the global online fashion retailer, boohooMAN. With the launch of the Call of Duty title, Modern Warfare, boohooMAN saw an excellent opportunity to bridge the gap between gaming and lifestyle. They challenged Kairos to develop an event bringing together musicians, fitness, and lifestyle influencers, alongside professional gamers and content creators, to find the ultimate champion. They then streamed this event on both Facebook and Twitch with commentary. Audiencly has created campaigns for some of the leading brands in gaming, such as Epic Games, MY.GAMES, and EA. The agency was behind the marketing campaign for the digital card game Zenonzard. With 31 gaming influencers on YouTube and Twitch, the campaign garnered 400,000 likes, 6 million views, and 50,000 comments on these social platforms. Audiencly can connect you to 5,000 influencers around the world, from gaming to lifestyle niches. The agency offers all-around services for your influencer marketing campaign and you can get your products on some of the most popular Twitch channels. Moreover, Audiencly can help boost your social presence through social media marketing campaigns and paid advertising strategies. Audiencly’s influencer marketing campaign starts with goal setting. After identifying your success metrics and target audience, Audiencly can help you plan your campaign strategy. Then, you can choose from the agency’s network of Twitch influencers who can help you create ad promotions. After implementation, Audiencly provides a detailed report that reviews the campaign’s success. Outloud helps their clients with everything from setting their influencer strategy to selecting the most suitable influencer to execution up until measurement and analytics. They cultivate strong relationships with influencers and creators, including Twitch’s niche audience of gamers, streamers, and esports enthusiasts. A key part of Outloud’s strategy is combining science and art to deliver high-quality results to their clients, whether on Twitch or other social media platforms.
