Before we get into our list of tools, we’re going to talk about some common problems marketing agencies might run into that these social media management tools can help with. Plus, features you’ll want to look for in the agency tools you choose.
Social Media Management Tools for Agencies:
Common Problems for Marketing Agencies
There are three common problems that social media marketing agencies experience when dealing with clients:
Lack of communication Too much communication Small client budgets
Each of these problems can make providing the best possible service that much harder. Let’s take a closer look at these social media marketing challenges so we can better understand how they play out and how social media management tools might help your agency come out on top.
Lack of Communication
Planning successful social media marketing campaigns means working with your clients to create the right content in the right voice. When your customer bows out of that experience, you run the risk of creating a social media marketing plan that your client doesn’t like. This means countless hours spent to create a social media marketing plan and maybe even the content that goes with it only to have your client want something else. The social media management tools for agencies on our list will keep you in communication with your client throughout planning and creating so there aren’t any surprises.
Too Much Communication
On the other end of the spectrum, we have clients who want to be involved in every step of the social media marketing planning process. This can grind productivity to a halt since you’ll find your agency without the autonomy you need to produce what you need to meet your clients’ needs and help them reach their goals. Social media management tools can speed up the decision-making process without kicking your client out of the process entirely.
Small Client Budgets
Clients never allocate enough money for marketing, it seems. But that doesn’t mean that they don’t want you to give them the moon. A social media management tool can help you reign in their expectations, letting them know what they can and can’t do based on their budget. They’ll love knowing that you’re just as conscious of their budget as they are.
Features to Look for in Agency Tools
So, what makes a great and useful social media management tool? There are three very important things that your social media management tool must do if you’re going to keep things on track.
Collaboration. We already talked about the importance of the right amount of communication, so this shouldn’t be surprising. The best social media management tools for agencies include collaboration tools so you and your clients can get and stay on the same page. Permissions. Along with collaboration comes permissions. Who will be able to make edits to content or the schedule? Who’s allowed to comment? These are important questions to answer so you can lock things down and ensure that no accidents happen to derail your plans. Reporting. Last, you need to be able to show your results. After all, your clients are hiring you for what you can do for them. You need reporting to be able to show them the proof.
Social Media Management Tools for Agencies
These days there are dozens, maybe even hundreds, of social media management tools agencies can choose from. Trying to find the right tool or tools for your agency can be overwhelming and exhausting. You may throw your hands in the air and decide it’s easier to just cobble something together using various Google Apps and a handful of other tools. The problem is, it’s not actually easier. And in the long run, it could really cause problems with your clients as things get dropped and deadlines get missed. What you really need is this list. So, keep reading, and you’ll learn about more than 20 social media management tools for agencies that you can use to help clients get more sales, increase brand awareness, and nail their business goals. It offers two plans: Essentials has a Content Calendar & Campaign Planner, advanced analytics dashboards, community management, and In-app support. The full suite adds in unlimited channels, reporting & teams, content calendar & campaign planner, social media advertising, advanced analytics dashboards, competitor benchmarking, collaboration & approval flows, and custom onboarding & support 24/7. Pricing: Brandwatch offers a free trial of its Essentials package, and you can ask for a demo of the Full Suite. The Essentials package costs $108 per month for single users and small teams. Pricing for the Full Suite is available by quote. Pricing: Sendible offers a free trial. Pricing starts at $29/month. Pricing: Brand24 offers a free trial. Pricing starts at $49/month. Pricing: Agorapulse offers a free trial. Paid plans start at $79/month. Pricing: Iconosquare offers a free trial. Pricing starts at $59 per month. Pricing: Rival IQ offers a free trial. Paid plans start at $239/month. Pricing: Sprout Social offers a free trial. Paid plans start at $89/month. Pricing: Mention offers a limited free plan. Pricing starts at $29/month. Pricing: Awario offers a free trial. Paid plans start at $24/month. Pricing: After a free 14-day trial, pricing starts at $59 per month per calendar. If you add five or more calendars, you can save 40%. Pricing: CoSchedule offers a free trial. Plans start at $29/user/month. Pricing: Canva offers a free plan. Pricing starts at $119.40/year. Pricing: Visme offers a limited free plan. Paid plans start at $12.25/month. Pricing: Cyfe offers a free trial. Pricing starts at $19/month. Pricing: Pricing available by request. Pricing: MavSocial offers a free trial. Pricing starts at $19/month. Pricing: BuzzSumo offers a free trial. Paid plans start at $99/month. Pricing: Sotrender offers a free trial. Pricing starts at $59/month. Pricing: TweetDeck is free. Pricing: Clarabridge CX Social offers a free trial. Pricing available on request. Pricing: Pocket offers a free plan. Paid plans start at $44.99/year. Pricing: Buffer offers a free trial. Pricing starts at $5/month. Pricing: Planable offers a basic free plan and three paid plans. Pricing starts at $22/user per month. Pricing: Kontentino offers a free trial. Pricing starts at $53 per month. Pricing: eclincher offers a free trial. Pricing starts at $59 per month. Pricing: Hootsuite offers a limited free plan and a free trial. Paid plans start at $49/month.
