Why YouTube Optimization Matters
YouTube is a powerful search engine. In fact, it’s the second most popular search engine in the world behind Google. And, Google loves YouTube content. When you do a Google search, video content stands out from the rest of the search results:
When you focus on creating the right YouTube content using the right keywords and tags, you put yourself in an excellent position to rank higher on Google and YouTube’s internal search. That’s why we’ve put together this list of 26 YouTube optimization tools you can use to get more YouTube followers and improve your ranking without spending countless hours creating videos just for the sake of creating videos.
26 Best YouTube SEO Tools
When you consider that video is the top-performing content across all social media platforms it just makes sense to focus on creating the best, most optimized YouTube videos possible. You can then share them across your social networks, growing your followers, and increasing your reach. But with more than 2 billion users on the platform, getting your videos found can be a bit difficult. That’s where these YouTube optimization tools come in. Here you’ll find all the tools you need to create great videos, find the right keywords and tags, find out what your competitors are up to, and track the performance of your YouTube channel.
Manage Your YouTube Channel
A successful YouTube channel requires a bit more than just posting videos. You also need to track the performance of your videos to make sure that you’re not wasting time and money on content that’s missing the mark. In this section, you’ll find YouTube optimization tools that will help you understand how your channel is performing so you can take steps to correct its course or share the content that’s performing well to your other social networks.
Identify Your Best Keywords
Descriptions and titles are important information for YouTube users. When you include the right keywords in your YouTube video descriptions and titles, users are better equipped to decide if your video is right for them. In this section, you’ll find YouTube optimization tools that can help you find the keywords that will get your videos ranked and viewed. This is a great tool for users but it’s also an extremely useful tool for creators. Similar to Google Trends, you can enter your keyword or topic into the search field on YouTube and use the autosuggest results to find keywords that you should include in your video description, tags, and title.
Research Profitable Tags
YouTube tags are words and phrases that let YouTube know what your video is about. Like keywords, tags are an important ranking factor in YouTube’s search algorithm. Here you’ll find YouTube optimization tools that will help you find the most profitable tags for your YouTube videos.
Find Out What Your Competitors Are Doing
Researching your competitors on YouTube is a great way to come up with better video marketing strategies of your own as well as get inspiration for new content. In this section, you’ll find YouTube optimization tools that will help you get a leg up on your competition.
Keep Your Comments Clean
Moderating your YouTube comments is important. Not only do comments play into YouTube’s algorithm, but keeping your comments clean helps to keep the information your audience receives accurate and improves your brand’s reputation and credibility. Here you’ll find YouTube optimization tools that will help keep your comment sections safe. TubeBuddy YouTube Analytics vidIQ YouTube Autosuggest Google Keyword Planner Keyword Tool (Keywordtool.io) Rank Tracker Ahrefs Keywords Explorer Kparser YTRank
